WANDERLUST ICE CREAM

The client Matiu Taylor created an artisanal ice cream line made from all-natural ingredients that come in a variety of creative flavors. Matiu wanted the product’s packaging to feel local and appeal to folks who care about ingredients and are drawn to exotic flavors. The concept was created considering its target audience: explorers, travelers, people with a sweet tooth who are conscious of real vs. fake ingredients, and prefer farm-produced local ice creams over big companies.

The concept is a travel-inspired artisan ice cream brand locally-produced. A wistful, DIY-inspired but chic visual design.